Creative strategy for branding, identity, graphics and visuals

Here's our creative strategy document for the Absurd Hero. It's the first step towards a complete marketing manifesto for the show. It's always prudent to get something on paper for your designers to use to craft their ideas and concepts from. Once they deliver the preliminary designs we're able to apply it to all sorts of different collateral and determine what's working and what could use some work. It's sort of like driving in a rain storm with different settings for your windshield wipers; eventually, things clear up and it's full speed ahead again.